George Robertson Ltd have had a successful retail shop for home electricals for a number of years and in more recent years have expanded into kitchens, offering a wide-range of designs and taking customers through every step from the initial designs, right through to final installations. With this, they had no where sufficient online that represented this aspect of their business as the website for their retail and electrics couldn't accommodate it. As well as this, they didn't have anywhere online to detail their electricians and showcase some of their commercial and domestic services offered.
It was crucial that we kept all three aspects of the business under the same banner of George Robertsons, with this we built a landing page for the current main domain that would allow for the user to select their preferred destination. Whether that was that they wanted to enter GR Direct to purchase or if that was to investigate options for a new kitchen. We worked closely with the ecommerce provider to restructure their current website to fit in with three different brands, moving the online shop to a new address and replacing it with the landing page.
We worked closely with the team at George Robertson's to develop and design the ideal website for the kitchens offered. The website had to be synonymous with the quality provided by the GR Kitchens team themselves and we worked to ensure all requirements and desires for the website were met.
With the new website, GR Kitchens have a place they can provide interested customers with all of the relevant information so that they can sell the idea of a new, intricately designed kitchens and the process that goes with it. This eliminates any confusion on the customers part and streamlines the process for all involved.
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