Shetland Jewellery's previous website was on an out-of-date, insecure system that was resulting in a loss of potential sales and leads. The site didn't allow them to maximise the potential of the site that was showcasing the famous products created by Shetland Jewellery the way it could have been. The lack of security on the old system wasn't adequate for either the online store or the customers coming into the site, so a change was greatly required. They were also after a modern website, that was responsive across multiple devices and screen sizes.
We took the website off of the outdated old ecommerce software and migrated all of the data from the old site into the new software. This proved a challenge, but it did end successfully. The new software is a much more secure ecommerce system and is much more accessible and easier to use than previous. We worked closely with Shetland Jewellery to design the website to best fit their brand and online store, with this we integrated the huge number of categories and products to be displayed in the most attractive manner.
The move to the new ecommerce software meant that the team at Shetland Jewellery have a much easier, friendlier user interface to work with to update products, their prices and their images. We are working with Shetland Jewellery on an ongoing basis to continue to improve the shopper experience, while providing support to the jewellery team to operate their online shop. With the security around the new site, it is less likely to drive potential customers away, in-turn bringing Shetland Jewellery more meaningful leads and generating more sales by keeping users within the site.
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