Give Your Website a Boost
Congratulations, your new website has gone live. There’s a buzz of excitement as you circulate the link to your contacts and start thinking about what beach you want to spend your holidays on drinking Pina Coladas after the website makes you rich.
There’s just one problem, you are not getting enough traffic to your website. Your competitor is showing above you in Google, and you realise you are allergic to pineapples.
I can’t do much about any food-based intolerances you may have, but there are a few ways we can look to increase traffic to your website.
Before I go on, I want to clear up a misconception many people have about getting traffic to your website. It’s not all about the number of people that visit your website. The real benefit is when you attract the right kind of traffic. Getting people who are interested in your products or services is what it’s all about. That’s an important thing to get right. If you are just interested in purely the amount of visitors that see your website that number is pretty meaningless if they are not interested in your business or what you sell. You want these visitors to buy from you, and to do that you need targeted traffic. That’s how you become successful online.
Here’s some ways I can help you to promote your website and get more traffic:
Search Engine Optimisation
Search engines are often where you will get the majority of your traffic. People searching for your company or products/services you provide need to see your website appear highly in the search results, otherwise they won’t get to your website, and will likely end up at one of your competitors.
Search engines such as Google invest vast amounts of time and money, as well as a team of some of the best engineers in the industry, to make sure you get the most relevant search results possible when searching for something. If it returns rubbish or poor quality websites people would stop using their service.
It’s algorithm for determining what results to show include 100s of factors. Some factors are beyond your control, such as how old your domain name is. There’s not much you can do about that. The best thing you can do is focus on the content of your own website. Both the visible on screen text and the hidden “meta” data can be manipulated to target specific search terms to help you rank higher in Google.
Another great way to improve your search engine rankings is to get other websites to link to your website. Note: getting links from other websites is very much about quality over quantity. Getting 1 link from a website like the BBC is better than 1,000 links from your neighbours personal blog.
Email marketing sometimes gets a bad reputation because it is often associated with spam. You should not be sending several emails a day as that’s the quickest way to annoy your potential customers. However when used sensibly, email marketing is still a very useful way to keep in contact with your potential and existing customers.
This works well because generally people on your email mailing list will have already been to your website and signed up to receive updates, so they already know who you are and are interested in your products or services.
Every email you send out should have relevant and useful content that your subscribers would find interesting, with links back to your website.
Most people nowadays use some form of social media, and many businesses, especially those selling direct to customers (B2C), use social media to connect directly with their target audience.
The key to social media is to avoid constantly promoting yourself. People use social media for entertainment, so your posts should be entertaining, funny or interesting.
You may not expect to hear about offline promotion from a website called “JLP Internet”, but offline promotion can really help you spread the word about your website. Any publication you print, catalogues, leaflets, business cards, letter heads, shop signs, pretty much anything should have your web address on it.
If appropriate, you may also want to be more specific about how your website can benefit your customers, e.g. instead of just adding your web address to the bottom of your catalogue, include the words “You can also buy online at …” to give people an incentive to go to your website.
Also, although this isn’t offline I’m going to include it here anyway. Remember to add your web address to the email signatures of all your employees. It’s such a simple thing to do yet so many companies overlook this.
You can also go for some online advertising to boost the profile of your website. This can either be direct advertising by approaching a website you want featured on, or you can go through an advertising agency. One of the simplest ways to advertise online is through Google Adwords. However you have to be careful when setting up your campaign as this can be quite expensive if not done properly.
There are many ways to promote your website online. This is a brief overview of some of the more important aspects, and I would be happy to discuss this in more detail with you. Get in touch to see how your website can be improved.